“In fact, customers can often be dishonest and it is costing companies a lot of money.
(#Feminism, guys.) Huff Post's article chronicling the history of personal dating ads notes that in the late 1800s, when it was starting to become more socially acceptable to take out these ads, the first ever scammers and catfishers hit the scene.
In one voluntary section of Ok Cupid, you can rate how attractive you think other people are on a scale of one to five.
By comparing the attractiveness scores of 5,000 female users with the number of messages they received in a month, Rudder found that the less-messaged women were usually considered consistently attractive, receiving scores clustered around a four out of five, while the more-messaged women often created variation in male opinion, receiving scores that ranged from one to five.
The image of the prehistoric Tinder bio has already garnered 4,000 retweets since it was shared yesterday, and for good reason: the anonymous (and very much dead) man in the ad is basically your dream come true. (Related: was that addition to the ad the print journalism version of clickbait?
I guess you need one when you can't slide in a selfie of you with your dog or your friend's cute baby.) The truth is, personal ads like this weren't all that uncommon in those days — in fact, some of the earliest known personal ads of "human seeking other human (and hopefully offering some prime buckwheat)" date back to 1695, and at first were placed primarily by men.