Here in the modern age, we’re definitely living in a world that’s permeated by advertising and its taglines. Advertising taglines are the modern company’s way of telling potential customers everything they want them to know about their products and services in a nutshell.
A successful tagline isn’t just informative either.
Have an affair." The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.
By July 22, the first set of customer names were released by hackers, with all of the user data released on August 18, 2015.
In the same month, the company changed its signature tagline from "Life is Short.
Have an Affair." to "Find your moment", and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.
This tagline assures the consumer that a Play Station is the best way to do all of those things.How many do This tagline instantly brings to mind concepts like imagination, innovation, and limitless forward progress – exactly the things Sony would like you to associate with its large line of indispensable products.Play Station: Video games at their best are about escaping from reality.More data (including some of the CEO's emails) was released on August 20, 2015.The release included data from customers who had previously paid a fee to Ashley Madison to supposedly have their data deleted.